SHORT-TERM AND SEASONAL TIME SERIES MODELS FOR ONLINE MARKETING CAMPAIGNS.
| Autor: | BOHDALOVÁ, MÁRIA1 maria.bohdalova@fm.uniba.sk, KŘÍŽKOVÁ, MIRIAMA2 miriamakrizkova@gmail.com |
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| Zdroj: | Marketing Science & Inspirations. 2023, Vol. 18 Issue 1, p16-26. 11p. |
| Databáze: | Business Source Ultimate |
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