The Ideal Advertising Professor: A ZMET-Based Inquiry.
| Autor: | Anghelcev, George1 (AUTHOR), Sar, Sela2 (AUTHOR), Moultrie, Jas L.3 (AUTHOR), Naqvi, S. Shageaa1 (AUTHOR) |
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| Zdroj: | Journal of Current Issues & Research in Advertising (Routledge). 2023, Vol. 44 Issue 2, p169-191. 23p. |
| Databáze: | Business Source Ultimate |
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