Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials.

Autor:	Morton, Cynthia R.1 (AUTHOR), Dodoo, Naa Amponsah2 (AUTHOR), Villegas, Jorge3 (AUTHOR), Mueller, Sophia1 (AUTHOR), Chang, Hye Soo1 (AUTHOR)
Zdroj:	Journal of Current Issues & Research in Advertising (Routledge). 2023, Vol. 44 Issue 2, p123-141. 19p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu