Analyzing the Association between Bottom of the Pyramid (BoP) and Export Performance in Born Global Firms: A FGLS Model Approval between 2011 and 2021.

Autor: Escandon-Barbosa, Diana1 (AUTHOR), Castro-Aristizabal, Geovanny2 (AUTHOR), Ramirez-Urraya, Agustín1 (AUTHOR), Hurtado-Ayala, Andrea3 (AUTHOR)
Zdroj: Journal of Global Marketing. Apr-Jun2023, Vol. 36 Issue 2, p127-140. 14p. 5 Charts, 2 Graphs.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje