Research: How Social Media Can Help You Find a Partner Brand: Looking at which brands you share followers with can surface surprising opportunities.

Autor: Malhotra, Pankhuri1, Bhattacharyya, Siddhartha2, Bolino, Mark C.3
Zdroj: Harvard Business Review Digital Articles. 3/30/2023, p1-5. 5p.
Databáze: Business Source Ultimate