The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior.
| Autor: | Lee, Daisy1 daisy.lee@cpce-polyu.edu.hk, Wan, Calvin2 calvin.wan@ntu.ac.uk |
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| Zdroj: | Journal of Interactive Marketing. May/Aug2023, Vol. 58 Issue 2/3, p198-221. 24p. |
| Databáze: | Business Source Ultimate |
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