Luxury Content Becoming Viral Online: The Positive Role of Lexical Sophistication.
Autor: | Zitian Qiu1, Morhart, Felicitas1, Lnaz, Andreas2, Shapira, Daniel3 |
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Zdroj: | Advances in Consumer Research. 2022, Vol. 50, p170-171. 2p. |
Databáze: | Business Source Ultimate |
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