Audit and benchmarking of supermarket catalog composition in five countries.

Autor: Tan, Pei Jie1 (AUTHOR), Tanusondjaja, Arry2 (AUTHOR), Corsi, Armando3 (AUTHOR), Lockshin, Larry2 (AUTHOR), Villani, Christopher4 (AUTHOR), Bogomolova, Svetlana1 (AUTHOR)
Zdroj: International Journal of Advertising. Mar2023, Vol. 42 Issue 3, p589-616. 28p. 5 Charts.
Databáze: Business Source Ultimate
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