EMPIRICAL STUDY OF GLOCALIZATION ON GLOBAL BRANDS OF THE FAST-FOOD INDUSTRY TO INCREASE CONSUMER PURCHASE INTENTION.
| Autor: | Ali, Rashid1 rashidali4780@gmail.com, Ahmed, Rizwan Raheem2,3 rizwanraheemahmed@gmail.com |
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| Zdroj: | Transformations in Business & Economics. 2023, Vol. 22 Issue 1, p21-50. 30p. |
| Databáze: | Business Source Ultimate |
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