Exploring the Strategic Elements of Backers' Persuasion in Reward-Based Crowdfunding.
| Autor: | Grižančič, Sabina1 sabinagrizancic@gmail.com, Drnovšek, Mateja2 mateja.drnovsek@ef.uni-lj.si |
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| Zdroj: | Economic & Business Review. 2022, Vol. 24 Issue 4, p222-239. 18p. |
| Databáze: | Business Source Ultimate |
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