BRAND HATRED: A LITERATURE REVIEW AND RESEARCH AGENDA.
| Autor: | Rai, Ashutosh1 ashutoshrai493@gmail.com, Chawla, Udit2 dr.uditchawla@gmail.com, Chattopadhyay, Subrata3 subrata.chattopadhyay@uem.edu.in |
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| Zdroj: | International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 3, p1-23. 23p. |
| Databáze: | Business Source Ultimate |
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