Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity.

Autor: Shoenberger, Heather1 (AUTHOR), Kim, Eunjin2 (AUTHOR)
Zdroj: International Journal of Advertising. Feb2023, Vol. 42 Issue 2, p368-383. 16p. 1 Chart, 1 Graph.
Databáze: Business Source Ultimate
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