Influencing on Instagram: Trustworthiness and Brand Attitude Linkages in Influencer Marketing.
| Autor: | Oza, Falguni Vasavada1, Karamchandani, Shikha1 |
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| Zdroj: | Society for Marketing Advances Proceedings. Nov2022, p163-165. 3p. |
| Databáze: | Business Source Ultimate |
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