Why Consumers Share Social Media Information and How Sharing Impacts Brand-Specific Social Media Attachment.
| Autor: | Schee, Brian A. Vander1, Peltier, James W.2, Dahl, Andrew J.2 |
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| Zdroj: | Society for Marketing Advances Proceedings. Nov2022, p12-14. 3p. |
| Databáze: | Business Source Ultimate |
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