Do Customers Want to Think or Feel the Love? Antecedents to Positive Word-of-Mouth in Loyalty Programs.
| Autor: | Slubowski, Henry1, Munoz, Laura1, Stodnick, Michael1 |
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| Zdroj: | Society for Marketing Advances Proceedings. Nov2022, p8-9. 2p. |
| Databáze: | Business Source Ultimate |
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