THE CONCEPT OF USING ARTIFICIAL INTELLIGENCE IN THE PROCESS OF BUILDING A MARKETING COMMUNICATION STRATEGY (AVATAR MODEL).
| Autor: | MAŚLOCH, Piotr1 p.masloch@akademia.mil.pl |
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| Zdroj: | Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2022, Issue 167, p289-302. 14p. |
| Databáze: | Business Source Ultimate |
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