Hedonism, hedonistic shopping experiences and compulsive buying tendency: a demographics-based model approach.

Autor: Tarka, Piotr1 (AUTHOR) piotr.tarka@ue.poznan.pl, Harnish, Richard J.2 (AUTHOR), Babaev, Jasurbek3 (AUTHOR)
Zdroj: Journal of Marketing Theory & Practice. Spring2023, Vol. 31 Issue 2, p197-222. 26p. 2 Diagrams, 4 Charts, 1 Graph.
Databáze: Business Source Ultimate
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