What makes people revisit e-commerce platform? A case study on Pinduoduo platform in China.
| Autor: | Yue-Long Tan1 yanyusong02@kyonggi.ac.kr, Sung-Joon Yoon1 sjyoon@kyonggi.ac.kr |
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| Zdroj: | International Journal of Electronic Commerce Studies. 2022, Vol. 13 Issue 4, p61-79. 19p. |
| Databáze: | Business Source Ultimate |
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