Changing Online Shopping Experiences: Investigating Quality of Augmented Reality (AR) Experience on Behavioral Intentions using S-O-R Theory.
| Autor: | Ghafoor, Raja Zohaib1 raja_zohaib@outlook.com, Hussain, Saddam2, Ahmad, Ayaz1 |
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| Zdroj: | International Journal of Business & Economic Affairs (IJBEA). 2023, Vol. 8 Issue 1, p1-17. 17p. |
| Databáze: | Business Source Ultimate |
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