Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research.
| Autor: | Yong Jae Ko1, Dae Hee Kwak2, Eric Wonseok Jang3, Joon Sung Lee4, Akira Asada5, Yonghwan Chang6, Daehwan Kim7, Pradhan, Sean8, Yilmaz, Semih9 |
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| Zdroj: | Sport Marketing Quarterly. Mar2023, Vol. 32 Issue 1, p33-46. 14p. |
| Databáze: | Business Source Ultimate |
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