Toward a better understanding of core and peripheral market demand for women's spectator sports: An importance-performance map analysis approach based on gender.

Autor: Qian, Tyreal Yizhou1, Matz, Robbie2, Luo, Lei3 luolei@sus.edu.cn, Zvosec, Claire C.1
Zdroj: Sport Management Review. Feb2023, Vol. 26 Issue 1, p114-134. 21p.
Databáze: Business Source Ultimate
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