CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES.

Autor: Majid, Muhammad1 muhdmajid@uitm.edu.my, Ramli, Mohamad Faizal1, Badyalina, Basri1, Roslan, Azreen1, Mohd Hashim, Azreen Jihan Che2, Nadzri, Wan Nadiah Mohd3
Zdroj: International Journal of Management Studies (2232-1608). Jan2023, Vol. 30 Issue 1, p93-120. 28p.
Databáze: Business Source Ultimate