A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users.
| Autor: | Hazari, Sunil1 (AUTHOR), Sethna, Beheruz N.1 (AUTHOR) |
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| Zdroj: | Journal of Promotion Management. May2023, Vol. 29 Issue 4, p491-534. 44p. 1 Diagram, 12 Charts. |
| Databáze: | Business Source Ultimate |
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