Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations.
| Autor: | Uhrich, Sebastian1, Behrens, Anton1, Kang, Tae-Ahn2, Matsuoka, Hirotaka3, Uhlendorf, Kim1 |
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| Zdroj: | Journal of Global Sport Management. Mar2023, Vol. 8 Issue 1, p252-280. 29p. |
| Databáze: | Business Source Ultimate |
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