MARKETING THROUGH NON-FUNGIBLE TOKENS (NFTS): HOW LUXURY BRANDS ENGAGE CONSUMERS THROUGH NFTS IN THE METAVERSE.
| Autor: | Lee, Crystal T.1 crystal.ty.lee@gmail.com, Tzu Ya Ho1, Zi Mo Li1, Zi Hao Yang1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p742-743. 2p. |
| Databáze: | Business Source Ultimate |
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