THE EFFECTS OF VIDEO STORYTELLING GREEN ADVERTISING ON EXPERIENCES, ENGAGEMENT, AND BEHAVIORS OF CONSERVATION CAUSES.
| Autor: | Yowei Kang1 yoweikang@nchu.edu.tw, Yang, Kenneth C. C.2 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p559-562. 4p. |
| Databáze: | Business Source Ultimate |
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