DID BRAND CSR RESPONSES TO THE PANDEMIC AFFECT BRAND PERFORMANCE?
Autor: | Taher, Ahmed1 ataher@aucegypt.edu, Rizkalla, Amy2 |
---|---|
Zdroj: | AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p168-170. 3p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |