TOWARDS A THEORY OF LUXURY BRANDING IN THE METAVERSEA PHENOMENOLOGICAL APPROACH OF BRAND CULTURE SEMANTICS IN CYBER-PHYSICAL REALITIES.
| Autor: | Kamran, Qeis qeis.kamran@ism.de, Becker, Marcus |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p98-114. 17p. |
| Databáze: | Business Source Ultimate |
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