The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising.

Autor: Huang, Qing1 (AUTHOR), Shao, Bingjia1 (AUTHOR), Li, Xiaoling1 (AUTHOR), He, Tao2 (AUTHOR), Liu, Juanyi3 (AUTHOR), Li, Xinjian4 (AUTHOR) 183600453@qq.com
Zdroj: Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p115-132. 18p. 1 Diagram, 3 Charts, 3 Graphs.
Databáze: Business Source Ultimate
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