Encouraging Respectful Wildlife Viewing Among Tourists: Roles for Social Marketing, Regulatory Information, Symbolic Barriers, and Enforcement.

Autor: Abrams, Katie M.1 (AUTHOR) katie.abrams@colostate.edu, Molder, Amanda L.2 (AUTHOR), Nankey, Paige1 (AUTHOR), Leong, Kirsten3 (AUTHOR)
Zdroj: Social Marketing Quarterly. Mar2023, Vol. 29 Issue 1, p67-86. 20p.
Databáze: Business Source Ultimate