How Consumers' Top Dog Antipathy Influences their Underdog Support: A Study of Boundary Conditions.
| Autor: | Gao, Tao (Tony)1 tao_gao@uml.edu, McGinnis, Lee P.2 lmcginnis@stonehill.edu, Talay, M. Berk1 Berk_Talay@uml.edu |
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| Zdroj: | AIMS International Journal of Management. Sep2022, Vol. 16 Issue 3, p135-151. 17p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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