The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing.

Autor: Chandrruangphen, Earth1 (AUTHOR) chandrre@gmail.com, Assarut, Nuttapol1,2 (AUTHOR) nuttapol@cbs.chula.ac.th, Sinthupinyo, Sukree1,3 (AUTHOR) sukree.s@chula.ac.th
Zdroj: Cogent Business & Management. Jan-Dec2022, Vol. 9 Issue 1, p1-29. 29p.
Databáze: Business Source Ultimate
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