Causes of Customers' Cognitive Dissonance and Product Return Frequency: A Malaysian Packaged Food Context.
| Autor: | Phang, Ing Grace1 gracep@ums.edu.my, Pei Ling, Ricadonna2 ricadonna.leeling@gmail.com, Osman, Zaiton3 zaiosman@ums.edu.my |
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| Zdroj: | Asian Journal of Business & Accounting. 2022, Vol. 15 Issue 2, p173-203. 31p. |
| Databáze: | Business Source Ultimate |
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