USING SOCIAL NETWORK STRUCTURES TO PREDICT USER ENGAGEMENT: THE IMPORTANCE OF SOCIAL TIES IN INFLUENCER MARKETING.
| Autor: | Malhotra, Pankhuri1, Daviet, Remi2 daviet@wisc.edu, Suengbae Kim3 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p1066-1069. 4p. |
| Databáze: | Business Source Ultimate |
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