DIGITAL INFLUENCE: A COMPREHENSIVE MODEL OF INFLUENCER ATTRIBUTES AND THEIR EFFECTS ON BRANDS.
| Autor: | Roy, Anindita1 aninditar02phdpt@iimk.ac.in, Jeesha, Krishnan2, Purani, Keyoor1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p581-584. 4p. |
| Databáze: | Business Source Ultimate |
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