TO LEAD OR TO BE LED: HOW ECOLOGICAL OPINION LEADING & SEEKING AFFECTS THE PURCHASE INTENTION FOR REMANUFACTURED PRODUCTS.
| Autor: | Hieronymi, Carl1 hieronymi@time.rwth-aachen.de, Fischer-Kreer, Denise1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p533-536. 4p. |
| Databáze: | Business Source Ultimate |
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