HOW ANXIETY AFFECTS CONSUMER RESPONSES TO STIMULUS ATYPICALITY IN A MENU DESIGN CONTEXT.
| Autor: | Ketron, Seth1 seth.ketron@unt.edu, Mukherjee, Atmadeep2, Mukherjee, Amaradri3, Iyer, Pramod4 |
|---|---|
| Zdroj: | AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p377-378. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|