EXTERNAL STIMULI AND COMPANY MOTIVATIONS: CRITICAL FACTORS IN DETERMINING ENDORSEMENTS FOR ENVIRONMENTALLY FRIENDLY PRODUCTS.
| Autor: | Stoica, Michael1 michael.stoica@washburn.edu, Hickman, Thomas M.1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p92-95. 4p. |
| Databáze: | Business Source Ultimate |
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