THE ROLE OF CONSUMER XENOCENTRISM IN FOREIGN AND DOMESTIC PRODUCT PURCHASE: THE MODERATING EFFECT OF CONSPICUOUSNESS.
| Autor: | Vardarsuyu, Merve1 merve.turgut@dpu.edu.tr, Papadopoulou, Christina2 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p32-35. 4p. |
| Databáze: | Business Source Ultimate |
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