INCLUSIVE BRANDING – AN EXAMINATION OF ANTECEDENTS USING FSQCA.
| Autor: | Licsandru, Tana Cristina1 tana.licsandru@newcastle.ac.uk, Cui, Charles Chi2 |
|---|---|
| Zdroj: | AMA Summer Academic Conference Proceedings. 2020, Vol. 31, p795-798. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|