MODELING THE ANTECEDENTS OF CUSTOMER EXPERIENCE WHEN USING AUGMENTED REALITY IN ONLINE RETAIL SHOPPING.
| Autor: | Hossain, Tofazzal1, Ngoc Cindy Pham2 dr.ngocphamcindy@gmail.com, Hernandez, Monica D.3, Pham, Huan Henry4 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2020, Vol. 31, p98-100. 3p. |
| Databáze: | Business Source Ultimate |
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