The YouTube Paradox of Success: How Sponsorship Opportunities Turn Social Media Influencers Into Pseudo Salespeople - A Measurement Theory Approach to Burnout.
| Autor: | Zmich, Louis J.1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2021, Vol. 32, p469-474. 6p. |
| Databáze: | Business Source Ultimate |
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