THE MODERATING ROLE OF MARKETPLACE ORGANIC SEARCH ON EARNED SOCIAL MEDIA AND USER-GENERATED CONTENT: A MULTILEVEL MULTICHANNEL RETAILING ASSESSMENT.
| Autor: | Afonso Vieira, Valter1, Severo de Almeida, Marcos Inácio1 misevero@ufg.br, Schreiner, Thomas Frank2 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2021, Vol. 32, p451-454. 4p. |
| Databáze: | Business Source Ultimate |
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