eWOM processing from receiver perspective: Conceptualising the relationships.

Autor: Le, Tri D.1,2,3 (AUTHOR) ldmtri@hcmiu.edu.vn, Robinson, Linda J.3 (AUTHOR), Dobele, Angela R.3 (AUTHOR)
Zdroj: International Journal of Consumer Studies. Jan2023, Vol. 47 Issue 1, p434-450. 17p. 6 Charts.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje