When Gamification Backfires: How the Vividness Will Affect the Perceived Playfulness and Consumer Attitude without Encouraging Information Exploration.
| Autor: | Kuan-Chou Ko1 kuanchouko@ntu.edu.tw, Shian-Ko Liu1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2021, Vol. 32, p824-828. 5p. |
| Databáze: | Business Source Ultimate |
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