PREDICTING THE RELATIONSHIPS BETWEEN NARRATIVE TRANSPORTATION, CONSUMER BRAND EXPERIENCE, LOVE, AND LOYALTY IN VIDEO STORYTELLING ADVERTISING.
| Autor: | Yang, Kenneth C. C.1 cyang@utep.edu, Yowei Kang2 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2021, Vol. 32, p534-537. 4p. |
| Databáze: | Business Source Ultimate |
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