TRADITIONAL CELEBRITIES VERSUS SOCIAL MEDIA INFLUENCERS: EXPLORING ENDORSER EFFECTS ON AFRICAN AMERICAN MILLENNIALS' PURCHASE INTENTIONS.
| Autor: | KHAN, TALALAH1 tk18bf@my.fsu.edu, CHAPA, SINDY1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2021, Vol. 32, p167-178. 12p. |
| Databáze: | Business Source Ultimate |
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