HOW DO GAMERS' MOTIVATIONS INFLUENCE THEIR ATTITUDE, PURCHASE INTENTION, AND WORD-OF-MOUTH RESPONSES TOWARD IN-GAME ADVERTISEMENTS?
| Autor: | Tran, Gina1, Yazdanparast, Atefeh2 ayazdanparast@clarku.edu, Strutton, David3 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2021, Vol. 32, p151-153. 3p. |
| Databáze: | Business Source Ultimate |
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