NETNOGRAPHY: UNVEILING HUMAN NARRATIVES IN A DIGITAL WORLD.

Autor: Abrantes Ferreira, Daniela1 danielaabrantes@facc.ufrj.br, Pires de Souza Chimenti, Paula Castro1 paula.chimenti@coppead.ufrj.br
Zdroj: REMark: Revista Brasileira de Marketing. jul-set2022, Vol. 21 Issue 4, p1433-1455. 23p.
Databáze: Business Source Ultimate