THE ROLE OF ENVIRONMENTAL CONCERN IN MEDIATING THE EFFECT OF PERSONAL ENVIRONMENTAL NORMS ON THE INTENTION TO PURCHASE GREEN PRODUCTS: A CASE STUDY ON OUTDOOR ATHLETES.

Autor: Tekin, Nedim1 nedimtekin@karabuk.edu.tr, Çoknaz, Dilşad2 coknaz_d@ibu.edu.tr
Zdroj: REMark: Revista Brasileira de Marketing. jul-set2022, Vol. 21 Issue 4, p1282-1306. 25p.
Databáze: Business Source Ultimate